Social media usage is increasing day by day. People get involved in social media for different purposes. They use this for their business, product promotion, and personal purposes. They buy Instagram followers and followers on Facebook. They can watch movies, avail medical treatments and beauty tips. Usage of social media network depends on certain factors such as age, gender, and educational background. People with different ages use social media in a different way. On the other hand, less and more educated people use it in a different way. These factors vary from country to country.
Usage of social media based on gender
The gender-based difference exists for social media usage in countries. In some countries, males use more social media networks than women. While on the other hand, some countries have more social media usage by women. The purpose of usage differs according to preferences of both genders.
For example, men use social media for business purpose while women use it for their beauty tips and sharing of pictures. Gender differences in social media usage are also found in the United States of America. In the United States, women use more social media than men. Rating of Facebook, Twitter, Pinterest, YouTube, Reddit, and Instagram is higher in this region. Women use these social media networks more often.
Among these networks, Facebook is the most dominant social media network used by women. Here are some of the reasons for the larger proportion of social media usage by women.
Women are more expressive
Women use social media more than men because their personality type is different as compared to men. They are more expressive and express through photos and video sharing on social media. They post them live on Instagram and Facebook.
They like to buy Instagram followers to broad their social friendship circle with known people. They share their feelings more openly than that of men.
Larger population of women
The United States has a larger proportion of women in their population. It is one of the reasons for more usage of social media by women. Adults’ women population in this state is 125.9 million and population of men is 114.9 million. On the other hand, the population of older women is twice of the older men. That is why women use more social networks than men.
Adult women interested in beauty
American women are more interested in beauty makeup and tips. They want to join the groups which promote beauticians. They want to get information related to trends of fashion. It drives them to use social media on a daily basis. They want to adopt these latest trends of fashion. They love to wear new designing dresses and capture themselves to post on media. Women in other countries follow American women for fashion trends.
So, women in the United States use more social media than men. They like to share videos and photos, buy followers on Instagram and Facebook. They want to join groups on these social media networks in the United States.