Category Archives: Technology Fest

Technology Fest

How Internet marketing is essential for small businesses?

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Internet marketing

All kinds of businesses need to use technologies for achieving their goals. The Internet is one of those technological advancements which is greatly used by businesses. They focus on their target market by using social media platforms. All small, medium and large businesses need to engage their target market through social media. Small businesses can be developed and grow through internet marketing.

Internet marketing

It is also known as online marketing. It consists of marketing products and services over the internet. Marketers can use different strategies on several social media platforms to focus on their target market. In addition, they can tremendously increase customers from all over the world for their brand in this way. Internet marketing includes process related to promotion of the brand, advertisement of products and services and engaging customers all over the world. It can further be subdivided into email marketing, social media marketing, and other categories. These categories are basically ways of marketing by using internet sources.

Importance of internet marketing in small businesses

A small business is a businesses which is operated on small scale. It needs to be developed and grow by using different promotional strategies. Marketers need to focus on their target market on large scale steadily. It will enhance customers which in return increase sales and profit. Small business need to be focused continuously in the beginning. It needs to identify needs of their target market and then provide products at their level. Internet marketing is a way of marketing products and services over internet. A small business can be grown when it interacts with customers through social media. It can finds its place in market through social media within little time period. It can be transferred to medium and then large corporation through social media strategies. It needs to join all social media platforms such as Facebook, Instagram, Twitter, and Snapchat.

Why need to focus on internet marketing?

Marketers need to focus on internet marketing for targeting their customers. They can interact with their target market easily by social media. Here we discuss some of the reasons for why there is a need to use internet marketing.

Identification of customers need

Internet marketing is one of the best ways to identify target market needs. Small businesses can manufacture products according to customers needs in this way. In addition, marketers can anticipate the change in customers needs through social media. They get engaged and interact with their customers by joining social media platforms. Similarly, you can also have to struggle for buying Instagram followers. It helps them to identify a change in need of their target market.

Online competitors

Small businesses can identify what their competitors are doing on social media. They can get information about their products and services. In this way, they can meet the need of their target market in a more effective and efficient way. In addition, more competitors are found online rather than offline in this modern world. They aware the of need to use social media to target their customers.

So, internet marketing is an essential component for all kinds of small businesses. These businesses can grow and achieve their goals within little time period by using the Internet marketing strategies.



Technology Fest

Why women use more social media in the USA

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girl with mobile taking selfie for instagram

Social media usage is increasing day by day. People get involved in social media for different purposes. They use this for their business, product promotion, and personal purposes. They buy Instagram followers and followers on Facebook. They can watch movies, avail medical treatments and beauty tips. Usage of social media network depends on certain factors such as age, gender, and educational background. People with different ages use social media in a different way. On the other hand, less and more educated people use it in a different way. These factors vary from country to country.

Usage of social media based on gender

The gender-based difference exists for social media usage in countries. In some countries, males use more social media networks than women. While on the other hand, some countries have more social media usage by women. The purpose of usage differs according to preferences of both genders.

For example, men use social media for business purpose while women use it for their beauty tips and sharing of pictures. Gender differences in social media usage are also found in the United States of America. In the United States, women use more social media than men. Rating of Facebook, Twitter, Pinterest, YouTube, Reddit, and Instagram is higher in this region. Women use these social media networks more often.

Among these networks, Facebook is the most dominant social media network used by women. Here are some of the reasons for the larger proportion of social media usage by women.

Women are more expressive

Women use social media more than men because their personality type is different as compared to men. They are more expressive and express through photos and video sharing on social media. They post them live on Instagram and Facebook.

They like to buy Instagram followers to broad their social friendship circle with known people. They share their feelings more openly than that of men.

Larger population of women

The United States has a larger proportion of women in their population. It is one of the reasons for more usage of social media by women. Adults’ women population in this state is 125.9 million and population of men is 114.9 million. On the other hand, the population of older women is twice of the older men. That is why women use more social networks than men.

Adult women interested in beauty

American women are more interested in beauty makeup and tips. They want to join the groups which promote beauticians. They want to get information related to trends of fashion. It drives them to use social media on a daily basis. They want to adopt these latest trends of fashion. They love to wear new designing dresses and capture themselves to post on media. Women in other countries follow American women for fashion trends.

So, women in the United States use more social media than men. They like to share videos and photos, buy followers on Instagram and Facebook. They want to join groups on these social media networks in the United States.

Technology Fest

Why does everyone Copy Snapchat story feature on Android?

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Snapchat is a most popular application for youngsters. It allows you to send pictures and videos to the friend’s list of Snapchat. It offers many fun filters for pictures to share with friends.

Snapchat story feature

Story feature of Snapchat allows you to post your photo or video in your story section. This is visible to you and your friends. It is a self-destruct feature which disappears in few seconds after a viewer opens it. The story is a most interesting feature to share your activities and feelings with your friends on Snapchat. It has introduced this feature which is attracting many people to downloading this app. Snapchat allows youngsters to make funny and beautiful pictures with amazing filters. It is also attracting many people toward itself. No one can download the picture or image. If someone takes the snapshot, the admin of account is notified instantly. The normal view time of snapchat story is around 10 seconds.

Copy of Snapchat story feature

Many of the social media networks have copied Snapchat story. Some of the social media applications which have copied feature of the Snapchat story include Facebook, Instagram, and WhatsApp. They have copied this feature from Snapchat to facilitate their users to update their videos and photos.

Instagram cloning of Snapchat story

Instagram announced feature named as “New” which is more like a Snapchat story. It is a replica of Snapchat story feature through which users share their videos and photos to their followers. Videos and photos they post automatically disappear after 24 hours they are posted. It is the amazing feature of Instagram, but it is same as the Snapchat story. Therefore Instagram users buy Instagram likes to share their videos and story among a large audience.

Facebook replica of Snapchat story

Facebook and Messenger have copied feature of story updating from Snapchat. It has launched stories to update photos and videos which disappear after 24 hours of posting.

WhatsApp feature induced by Snapchat story

Not just Facebook, Messenger and Instagram has a Copy feature Snapchat story but also by WhatsApp. It has introduced the feature of updating photos and videos in the form of a status update. Through status update, you can share your picture and videos with your friend’s list on WhatsApp. This status will disappear after 24 hours of posting. It is recently introduced the feature of WhatsApp for their users.

Reasons to Copy Snapchat story feature

In this modern technological advancement era, the mobile phone is an essential belonging of people. They communicate with their fellows through messaging and videos calling. These facilities are provided by different applications on the internet. These applications can be installed on android mobile to communicate with fellows. These sources not just facilitate by messaging and calling but also share updates of activities and feeling. These can be updated in the form of status on a different application such as Facebook, WhatsApp, and Instagram. They have copied because it creates new users for application and facilitate more to share a status update with fellows.