Category Archives: Technology Fest

Technology Fest

Working and Living Around Social Media

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My name is Madelyn McCauley and I am about to enter my senior year of high at Timken Early College High School. In the Fall of 2018 I plan on attending college at Eastern Kentucky University in Richmond, KY. I also plan on double majoring in the medical field. I first plan on completing my associates degree in Emergency Medical Care, then continuing on my nursing degree.


I currently work at Fieldcrest Estates in North Canton, Ohio. Fieldcrest has won best winning brunch for the last three years, but people do not know that they have other events at their establishment. On August 10 Fieldcrest held a fundraiser to help raise money to rebuild the YMCA’s Camp Tippecanoe. The owner decided to do a concert style fundraiser and she decided to bring the Liverpool Legends who are a well-known Beatles tribute band. The event was posted all over social media, and hundreds have bought tickets to help fundraise this event. Fieldcrest uses social media a lot to get their word out about upcoming events, and being an employee there I have noticed how much we are affected by it. They are affected positively by social media because when they host different events and they post on their social media we will gain followers from that event. Most of the time if they host an event people will contact us to be informed when the estate will host more events or ask if Fieldcrest has any social media so they can follow up on more events. Fieldcrest has a lot of partnerships through social media. They have partnered up with more small business and we sell local beer and coffee when we have night events or all day events. Fieldcrest has even partnered up with the Stark County Dog Warden and the Humane Society to host their first ever ‘Pawchella’. Pawchella was an event to help homeless animals get adopted and encouraged people to go to shelters before they buy an animals from breeders.


My name is Madelyn McCauley and I have a problem: I am a sucker for a good online deal. Last year my mother and I decided to move out of our old apartment and move into a nicer and smaller one. When we did we decided it was not necessary for us to buy another cable package because we watch mostly reruns on Hulu or Netflix. When we are not watching reruns we are usually on our phones and personally I am always on Instagram even sometimes I Buy Instagram Followers; it is probably my go-to social media account. I will go on the app then click the explore page and there I watch a bunch of makeup tutorials and I fall in love with some of the products they use so of course I try to find the exact product they use. Lately most of the videos I would watch would start tagging the products they used so that would cut out the middleman. When they would not tag the company I would forget about the product and never think about it again,  then they started posting the companies and the products. I will admit that I am one of those people who will buy the product if it looks good and it is a good price.


Social media is the headquarters of privacy direct sales companies. Many of these companies include ‘Mary Kay’, and ‘It Works’. Most people who run these companies are self made bosses which means that have to do a lot of online marketing to have an income. They use real results from people who have bought the product before. People who work for these companies do a lot of social media sales tactics. They will post mechinseise on an Instagram account every so often but then post pictures of their everyday life then find a way to use their everyday life to help them their products. Reality show personals are big social media marketers. MTVs Teen Mom personals are really good of making advertisements. My mother was a sucker for these products so she decided to try ‘It Works’ and she followed the strict diet and exercise that the product needed in order to work but instead she felt like she wasted money. Another downfall my mother had was that she was stuck paying for this product for six months because they had a certain way you can buy their products. If works for a lot of people but for those that it does not work for they have the downfall. I start to fall in the traps every now and then. I will sit on the couch and being watching hulu on my phone and next thing I see is an advertisement for a new shaving lotion that would require no blades and will keep your legs smooth for over a month. I had to stop myself before I could buy it because my wallet was holding more spiderwebs then dollars.


Social media is a rollercoaster for marketing in today’s society. People who are self made bosses and use online companies have an advantage over companies who still use radio and television advertisements but at the same time its helps big  companies start using social media to connect with people more and produce more advertisements online and make people want to shop more.  I personally like online marketing because I can find products from places outside of the United States and most of them are really nice products. There are some days were I wish I was a sponsor instead of a shopper because I would get free products and I would get more followers. I could be a self-made boss who can slip in an ad or two. Social media marketing is a good effect on today’s society because it shows that the world is evolving with technology and companies advertises through all the technology and social media accounts and whatever outlet they have to get more shoppers, or even new sales associates.


Technology Fest

How Internet marketing is essential for small businesses?

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Internet marketing

All kinds of businesses need to use technologies for achieving their goals. The Internet is one of those technological advancements which is greatly used by businesses. They focus on their target market by using social media platforms. All small, medium and large businesses need to engage their target market through social media. Small businesses can be developed and grow through internet marketing.

Internet marketing

It is also known as online marketing. It consists of marketing products and services over the internet. Marketers can use different strategies on several social media platforms to focus on their target market. In addition, they can tremendously increase customers from all over the world for their brand in this way. Internet marketing includes process related to promotion of the brand, advertisement of products and services and engaging customers all over the world. It can further be subdivided into email marketing, social media marketing, and other categories. These categories are basically ways of marketing by using internet sources.

Importance of internet marketing in small businesses

A small business is a businesses which is operated on small scale. It needs to be developed and grow by using different promotional strategies. Marketers need to focus on their target market on large scale steadily. It will enhance customers which in return increase sales and profit. Small business need to be focused continuously in the beginning. It needs to identify needs of their target market and then provide products at their level. Internet marketing is a way of marketing products and services over internet. A small business can be grown when it interacts with customers through social media. It can finds its place in market through social media within little time period. It can be transferred to medium and then large corporation through social media strategies. It needs to join all social media platforms such as Facebook, Instagram, Twitter, and Snapchat.

Why need to focus on internet marketing?

Marketers need to focus on internet marketing for targeting their customers. They can interact with their target market easily by social media. Here we discuss some of the reasons for why there is a need to use internet marketing.

Identification of customers need

Internet marketing is one of the best ways to identify target market needs. Small businesses can manufacture products according to customers needs in this way. In addition, marketers can anticipate the change in customers needs through social media. They get engaged and interact with their customers by joining social media platforms. Similarly, you can also have to struggle for buying Instagram followers. It helps them to identify a change in need of their target market.

Online competitors

Small businesses can identify what their competitors are doing on social media. They can get information about their products and services. In this way, they can meet the need of their target market in a more effective and efficient way. In addition, more competitors are found online rather than offline in this modern world. They aware the of need to use social media to target their customers.

So, internet marketing is an essential component for all kinds of small businesses. These businesses can grow and achieve their goals within little time period by using the Internet marketing strategies.



Technology Fest

Why women use more social media in the USA

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girl with mobile taking selfie for instagram

Social media usage is increasing day by day. People get involved in social media for different purposes. They use this for their business, product promotion, and personal purposes. They buy Instagram followers and followers on Facebook. They can watch movies, avail medical treatments and beauty tips. Usage of social media network depends on certain factors such as age, gender, and educational background. People with different ages use social media in a different way. On the other hand, less and more educated people use it in a different way. These factors vary from country to country.

Usage of social media based on gender

The gender-based difference exists for social media usage in countries. In some countries, males use more social media networks than women. While on the other hand, some countries have more social media usage by women. The purpose of usage differs according to preferences of both genders.

For example, men use social media for business purpose while women use it for their beauty tips and sharing of pictures. Gender differences in social media usage are also found in the United States of America. In the United States, women use more social media than men. Rating of Facebook, Twitter, Pinterest, YouTube, Reddit, and Instagram is higher in this region. Women use these social media networks more often.

Among these networks, Facebook is the most dominant social media network used by women. Here are some of the reasons for the larger proportion of social media usage by women.

Women are more expressive

Women use social media more than men because their personality type is different as compared to men. They are more expressive and express through photos and video sharing on social media. They post them live on Instagram and Facebook.

They like to buy Instagram followers to broad their social friendship circle with known people. They share their feelings more openly than that of men.

Larger population of women

The United States has a larger proportion of women in their population. It is one of the reasons for more usage of social media by women. Adults’ women population in this state is 125.9 million and population of men is 114.9 million. On the other hand, the population of older women is twice of the older men. That is why women use more social networks than men.

Adult women interested in beauty

American women are more interested in beauty makeup and tips. They want to join the groups which promote beauticians. They want to get information related to trends of fashion. It drives them to use social media on a daily basis. They want to adopt these latest trends of fashion. They love to wear new designing dresses and capture themselves to post on media. Women in other countries follow American women for fashion trends.

So, women in the United States use more social media than men. They like to share videos and photos, buy followers on Instagram and Facebook. They want to join groups on these social media networks in the United States.

Technology Fest

Why does everyone Copy Snapchat story feature on Android?

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Snapchat is a most popular application for youngsters. It allows you to send pictures and videos to the friend’s list of Snapchat. It offers many fun filters for pictures to share with friends.

Snapchat story feature

Story feature of Snapchat allows you to post your photo or video in your story section. This is visible to you and your friends. It is a self-destruct feature which disappears in few seconds after a viewer opens it. The story is a most interesting feature to share your activities and feelings with your friends on Snapchat. It has introduced this feature which is attracting many people to downloading this app. Snapchat allows youngsters to make funny and beautiful pictures with amazing filters. It is also attracting many people toward itself. No one can download the picture or image. If someone takes the snapshot, the admin of account is notified instantly. The normal view time of snapchat story is around 10 seconds.

Copy of Snapchat story feature

Many of the social media networks have copied Snapchat story. Some of the social media applications which have copied feature of the Snapchat story include Facebook, Instagram, and WhatsApp. They have copied this feature from Snapchat to facilitate their users to update their videos and photos.

Instagram cloning of Snapchat story

Instagram announced feature named as “New” which is more like a Snapchat story. It is a replica of Snapchat story feature through which users share their videos and photos to their followers. Videos and photos they post automatically disappear after 24 hours they are posted. It is the amazing feature of Instagram, but it is same as the Snapchat story. Therefore Instagram users buy Instagram likes to share their videos and story among a large audience.

Facebook replica of Snapchat story

Facebook and Messenger have copied feature of story updating from Snapchat. It has launched stories to update photos and videos which disappear after 24 hours of posting.

WhatsApp feature induced by Snapchat story

Not just Facebook, Messenger and Instagram has a Copy feature Snapchat story but also by WhatsApp. It has introduced the feature of updating photos and videos in the form of a status update. Through status update, you can share your picture and videos with your friend’s list on WhatsApp. This status will disappear after 24 hours of posting. It is recently introduced the feature of WhatsApp for their users.

Reasons to Copy Snapchat story feature

In this modern technological advancement era, the mobile phone is an essential belonging of people. They communicate with their fellows through messaging and videos calling. These facilities are provided by different applications on the internet. These applications can be installed on android mobile to communicate with fellows. These sources not just facilitate by messaging and calling but also share updates of activities and feeling. These can be updated in the form of status on a different application such as Facebook, WhatsApp, and Instagram. They have copied because it creates new users for application and facilitate more to share a status update with fellows.