Technology Fest

Working and Living Around Social Media

My name is Madelyn McCauley and I am about to enter my senior year of high at Timken Early College High School. In the Fall of 2018 I plan on attending college at Eastern Kentucky University in Richmond, KY. I also plan on double majoring in the medical field. I first plan on completing my associates degree in Emergency Medical Care, then continuing on my nursing degree.


I currently work at Fieldcrest Estates in North Canton, Ohio. Fieldcrest has won best winning brunch for the last three years, but people do not know that they have other events at their establishment. On August 10 Fieldcrest held a fundraiser to help raise money to rebuild the YMCA’s Camp Tippecanoe. The owner decided to do a concert style fundraiser and she decided to bring the Liverpool Legends who are a well-known Beatles tribute band. The event was posted all over social media, and hundreds have bought tickets to help fundraise this event. Fieldcrest uses social media a lot to get their word out about upcoming events, and being an employee there I have noticed how much we are affected by it. They are affected positively by social media because when they host different events and they post on their social media we will gain followers from that event. Most of the time if they host an event people will contact us to be informed when the estate will host more events or ask if Fieldcrest has any social media so they can follow up on more events. Fieldcrest has a lot of partnerships through social media. They have partnered up with more small business and we sell local beer and coffee when we have night events or all day events. Fieldcrest has even partnered up with the Stark County Dog Warden and the Humane Society to host their first ever ‘Pawchella’. Pawchella was an event to help homeless animals get adopted and encouraged people to go to shelters before they buy an animals from breeders.


My name is Madelyn McCauley and I have a problem: I am a sucker for a good online deal. Last year my mother and I decided to move out of our old apartment and move into a nicer and smaller one. When we did we decided it was not necessary for us to buy another cable package because we watch mostly reruns on Hulu or Netflix. When we are not watching reruns we are usually on our phones and personally I am always on Instagram even sometimes I Buy Instagram Followers; it is probably my go-to social media account. I will go on the app then click the explore page and there I watch a bunch of makeup tutorials and I fall in love with some of the products they use so of course I try to find the exact product they use. Lately most of the videos I would watch would start tagging the products they used so that would cut out the middleman. When they would not tag the company I would forget about the product and never think about it again,  then they started posting the companies and the products. I will admit that I am one of those people who will buy the product if it looks good and it is a good price.


Social media is the headquarters of privacy direct sales companies. Many of these companies include ‘Mary Kay’, and ‘It Works’. Most people who run these companies are self made bosses which means that have to do a lot of online marketing to have an income. They use real results from people who have bought the product before. People who work for these companies do a lot of social media sales tactics. They will post mechinseise on an Instagram account every so often but then post pictures of their everyday life then find a way to use their everyday life to help them their products. Reality show personals are big social media marketers. MTVs Teen Mom personals are really good of making advertisements. My mother was a sucker for these products so she decided to try ‘It Works’ and she followed the strict diet and exercise that the product needed in order to work but instead she felt like she wasted money. Another downfall my mother had was that she was stuck paying for this product for six months because they had a certain way you can buy their products. If works for a lot of people but for those that it does not work for they have the downfall. I start to fall in the traps every now and then. I will sit on the couch and being watching hulu on my phone and next thing I see is an advertisement for a new shaving lotion that would require no blades and will keep your legs smooth for over a month. I had to stop myself before I could buy it because my wallet was holding more spiderwebs then dollars.


Social media is a rollercoaster for marketing in today’s society. People who are self made bosses and use online companies have an advantage over companies who still use radio and television advertisements but at the same time its helps big  companies start using social media to connect with people more and produce more advertisements online and make people want to shop more.  I personally like online marketing because I can find products from places outside of the United States and most of them are really nice products. There are some days were I wish I was a sponsor instead of a shopper because I would get free products and I would get more followers. I could be a self-made boss who can slip in an ad or two. Social media marketing is a good effect on today’s society because it shows that the world is evolving with technology and companies advertises through all the technology and social media accounts and whatever outlet they have to get more shoppers, or even new sales associates.